How Can Improved Rabies Systems Increase License Sales?

Across North America, 78% of pet licensing organizations (PLOs) require at least some sort of proof of a pet’s current rabies vaccination in order to license annually. In many areas, a license may actually function first as a rabies identification tag. Coordinating paper proofs for thousands of pets every year, however, is often a burden on licensing administrators and leads either to reduced enforcement of that rabies requirement or lower annual sales because of the time it takes to process paperwork.

In some communities, it is common practice for veterinarians to share new rabies records, typically monthly, with the local licensing organization directly. This method ensures that the licensing admins receive proper rabies documentation on all pets in their system. In fact, it is not uncommon for veterinarians to be the primary license seller in many jurisdictions. But what does that mean for record keeping and how frequently are license records updated from veterinarian to PLO?

There are a few key services that DocuPet has deployed to help our partners improve their rabies systems and to increase license sales:

Electronic Document Upload and Verification

Pet owners that license through DocuPet have the option to scan or take a photo of their pet’s rabies certificate and upload it directly to their online profile. A licensing administrator then has the ability to review that document electronically and either approve it or reject it while adding comments that the pet owner will receive automatically to help them make sure their document is correct the second time. All rabies submissions are collected into one convenient tab on the administrator’s online licensing portal so review can happen quickly and conveniently. If a partner’s policies require it, no licenses are processed in the DocuPet system until a pet’s rabies certificate has been verified.

Systems for Reaching Those With Rabies Vaccinations But No License

For those PLOs that receive rabies records from their veterinarians, actioning those records through DocuPet is an online and automatic process. DocuPet imports records received from veterinarians and is able to communicate directly to those individuals who have vaccinated their pets, but have not yet licensed, using our automated communications system that can generate a series of mailed letters, emails or phone calls. This is a great way to grow license sales and DocuPet is able to maintain the economies of scale that allow us to execute this service with minimal administrative burden to our partners.

Improved Record Sharing and Point of Sale Retail Experience

In any area that relies heavily on veterinarians to sell annual pet licenses, record sharing between vendor and PLO can become tricky. Using DocuPet, all records are input into the system and available to all admins in real time. Monthly, DocuPet provides financial reports to our partners and their vendors that clearly state where every license was sold and how much revenue was generated making tracking more convenient.

DocuPet is also highly concerned about the point of sale experience when it comes to purchasing a license through a veterinarian or vendor. DocuPet creates a retail style experience for licensing vendors that allows a pet owner to “shop” for their license tag. We provide sample designer tag displays, tag catalogs, informational posters and brochures. With these items in place the veterinarian can tell the pet owner to have some fun in choosing their pet’s new tag while walking them through the licensing process and making the sale even easier.

Interested in learning more?

If you’re interested in learning more about how DocuPet helps improve the rabies tracking process for our partners, or if you would like to learn more about any of our full service offerings, click the button below to request a demonstration and discovery session with our team.